America online Recruits Mark Burnett to Revitalize Cambio Website

America online is bringing in the large guns to revitalize the battling entertainment website Cambio, that is targeted for the teen and youthful adult audience.our editor recommendsHollywood's Top EarnersMark Burnett and YouToo.com Launch First Social Television NetworkAOL Taps CAA Agent to guide Youth Entertainment Site Cambio (Exclusive) Television producer Mark Burnett (Survivor, The Voice) and director Micrograms, who directed 2000's Charlie's Angels and Terminator: Salvation, happen to be hired to produce web shows for Cambio, the industry partnership between America online, Jonas Group and MGX Lab. Burnett, together with Coalition Films, is promoting a number of comedy video shorts according to Cliffnotes Literature Guides. Classic works of fiction will be provided as irreverent shorts expecting attractive to the Cambio audience. EXCLUSIVE: America online Taps CAA Agent to guide Youth Entertainment Site Cambio Micrograms may be the executive producer of Goal High, an internet series starring Jackson Rathbone (Twilight) and Aimee Teegarden (Friday Evening Lights) which will premeire on October 18. The series can also be created by Warner Bros Digital Distribution and Dolphin Digital Media. Dolphin Digital Media has committed a financial budget of $10-$12 million yearly. PHOTOS: Hollywood's Top Earners Cambio initially released in June 2010, again by using some large names. The Jonas Siblings held live chats and submitted videos towards the site following the launch. Demi Lovato also held live chats. They have been suffering if this involves traffic recently. Monthly site visitors dropped to 663,000 in August from 1.4 million last year, based on measurement firm ComScore Media Metrix and also the La Occasions. Related Subjects Jackson Rathbone Mark Burnett